There is a lot of publicity about a sea change in the private car industry with new electric vehicles and its move away from fossil fuel based engines, but most of the focus is on the cars themselves. However, without the correct infrastructure in place this move cannot be sustained.
Better Place, headed up by Shai Agassi has worked on a business model similar to that of the mobile phone industry and has an innovatitive and promising solution to the provision of electric charging infrastructure for all these cars we are reading about.
Shai is serious about making a deep change: a quote from Wired:
“Once you have a mission,” Agassi told me over dinner one night last winter, “you can’t go back to having a job.”
The article on Wired is here, well worth a read.